Ernst Richard Behrend(1896 - 1940)
Inducted in 2012
Founder / Entrepreneur / Marketing at Hammermill Paper Company
Erie, Pennsylvania, United States
Ernst Richard Behrend
2012 Paper Industry International Hall of Fame Inductee
Ernst Richard Behrend was born in Koeslin, Germany on March 29, 1869. He received his ME degree from Charolottenburg Polytechnic Institute, Berlin, Germany.In 1896, at age 27, Ernst arrived in America and began working as a draftsman for Pusey-Jones Company, a major producer of paper machinery, in Wilmington, Delaware. Six months later Pusey-Jones sent him to Nekoosa, Wisconsin to supervise the construction of a sulphite mill.After Ernst’s return from a visit to Germany, his father, Moritz, raised the capital and brought one million dollars investment for the new sulphite pulp and paper mill in America. This million-dollar investment was used to start the Hammermill Paper Company in Erie, Pennsylvania. Within two years, the company was placed in the hands of Ernst and his brother, Dr. Otto Behrend. Hammermill Paper was built it into a very successful company while Behrend served as president over its first 40 years.
Under his leadership, the company was able to establish a market for sulphite bond paper as a suitable substitute for high-priced rag paper. A key development was a patented rubber roll process for watermarking writing paper on high-speed machines. In 1912, Hammermill established a watermarked bond paper (Hammermill Bond) and supported it by a national advertising campaign. Hammermill was the first to establish a network of franchised merchants to market the Hammermill line for which twenty-nine of the oldest and finest paper houses were appointed to serve as its exclusive agents. Hammermill also created a knowledgeable sales force to work closely with these agents to meet customer needs. By the late 1920’s, Hammermill had about 80% of the market.
Ernst Behrend was noted for his sense of commitment and loyalty and his ability to inspire that in others. His management philosophy stressed the creation of a safe and healthy work environment, fair and humane treatment of workers, steady employment with adequate wages, and the opportunity for promotion from within.
Ernst Behrend died at the age of 71 years on September 22, 1940 in Erie County, Pennsylvania.